Heart Centered Business Tools
The Essence of Heart-Centered Business
Too often, business planning gets derailed by the “how” and “what” of our business idea. Factors like profit margins, mission and vision statements, forecasting, and marketing divert our thoughts away from why we start a business in the first place.
The Power of "Why" in Business
Imagine a business where decisions are made not just with the head but with the heart. It's a place where empathy and compassion are as integral to the business model as financial acumen. Simon Sinek, a motivational business leader, refers to the center of the Golden Circle as the “WHY” of your business. When a business is driven by genuine care and a clear "why," it transcends the ordinary and touches lives in unforgettable ways.
Aligning Business Goals with Core Values
Sinek challenges us to dig deeper, to align our business goals with our core values and passions. It’s like planting a seed; without a strong root system, the plant will never thrive. When our business plans are rooted in a profound sense of purpose, they can grow into something far more resilient and meaningful than mere financial success.
My Journey to a Heart-Centered Business
Being an artist, I struggled for many years trying to create a business that felt meaningful. It was as if my business left brain constantly conflicted with my creative right brain. No matter how many classes, seminars, or podcasts I attended, things just never seemed to align.
The SWOT Analysis Revelation
Years ago, I did a SWOT (strengths, weaknesses, opportunities, and threats) analysis for myself as a businesswoman rather than simply on my business idea. As a mindset coach, this allowed me to see clearly where I needed to change my thinking about business. Often, our greatest threat to running a business is our self-doubt.
Discovering Heart-Centered Business
Yes, it even happened to me, especially as I tried to build Mindful Expressions. Little did I know, I was attempting to build a heart-centered business for other women like me, before I knew that was what I was doing. Yet, I kept getting stuck and derailed in the how and what of business.
Everything changed for me the day I discovered the definition of a heart-centered business. It was as if the stars aligned, and all the years of struggle seemed to dissipate into thin air.
Reflecting on Your "Why"
As you navigate your own business journey, ask yourself: What is my "why"? Are my plans rooted in something deeper than just profit margins? Why do I do what I do? What drives me to get up in the morning and face the world? Do I want to make a difference in the lives of others?
Transforming Your Business Approach
Reflecting on these questions might transform how you approach building your business, turning it into a labor of love rather than a mere pursuit of success. Ultimately, isn’t that what we all seek—a meaningful existence where our professional and personal lives harmonize, each day infused with purpose and passion?
Embracing a Heart-Centered Vision
For me, it is the desire to create a space where people can connect authentically, a place where every interaction feels like a warm embrace. Women supporting women to develop businesses that feel more like relationships rather than just focusing on the bottom line.
If this is your vision, you are in the right place. You are hearing the call of your heart that guides you toward a business that truly matters!